It must have happened that you came to a page and left after a few seconds because you didn’t feel good for various reasons. Maybe you didn’t like the colours, the site looked outdated or chaotic, or you just couldn’t easily find what you were looking for. This usually happens when the website is designed in a seemingly random fashion, without vision or important steps are skipped. Although it may not seem so, creating a good website is quite a science. Have a quick look at this article about how to build a website in 5 steps.
Communication is key
The basis of good cooperation and results is always clear and generous communication with the designer. They are the developer of your website and definitely understands how to put it together well (at least in most cases), but they are not the expert in your business sector, and may never have worked in the field. Most importantly, they don’t know what’s important to you and where your overall goals are. They need to understand you and your business in order to create a professional site that will clearly represent you, operate as visitor-friendly and ultimately bring conversions.
A good web designer doesn’t make anything up, but they ask a lot of question. They will design, combine and remake many times and it will be nice if you can understand this from the beginning and try to help with complete answers. What is important to them and what exactly will they be interested in? Let’s take a look at the stages you go through with it, so you know what awaits.
Analysis is a relatively complex process that should always precede the creation of a website (at least it should be). It’s really important to understand how your organization works, where you’re going, and what your short-term and long-term goals are. The designer does not ask questions in order to test your knowledge, but to make the maximum contribution to your website helping you achieve your goals.
“The web is an online marketing tool that works in the medium term. It is not something to change too often, because some companies, even big ones, have the same website for 5+ years and it still brings them results. Our experience is that websites are outdated in design after 3 years. In that time trends and focus have changed a lot and there may have been a re-evaluation of the company’s goals. That’s why it pays to invest energy in its preparation.”
When creating new websites or modernizing existing presentations, we focus first on an analysis of strategy, goals, product and competition to varying degrees depending on the size of the project and preferences. Don’t worry, it’s quite fun and often pushes clients forward in their own business because they realize a lot of contexts. That makes sense, right? The needs-analysis also determines how the website will be expected to maximise the needs and opportunities of the business. The website can be either one-page, i.e. microsite, or multi-page, which usually has up to 10 pages, or even very large, which can have up to 100 pages. What do you think will be the right size for you?
2. Structure your contents
How the site is structured is another element that needs to be addressed before work begins. Depending on what size site has been chosen, it must then be decided what you want to communicate, what sections you will divide it into and what the next structure of these sections will be. A natural part of this part is content management. Content goes hand in hand with structure – these two parts should complement each other, even though some designers prefer creating structure first without considering content itself. It is, however, not the best idea to write the final content in advance either, because it will have to be edited anyway. We are fans of creating the structure based on clear ideas of what the content will be.
Related to these ideas are templates, pre-made website designs that you just need to add content to, such as text and images. The great advantage is that it is a really fast solution, although it must be noted that while it is sufficient for many businesses, it is often not a perfect fit for all. We like to work with templates, after all you can find them on in our examples, but we don’t like to just stuff texts into finished designs. Our templates are fully customizable and flexible, and suit perfectly the business of our clients.
The structure of the website is important mainly from the point of view of the visitor, because it is all about them (right?). They have to easily find what they are looking for and you have to convince them that they no longer need to look anywhere else. The logic of the site must make sense and also comply with good SEO principles. This phase may sound complicated, but it is our daily bread and we are here to help you with it and suggest the optimal solution.
3. Design your ideas
Hooray, finally design! After a series of seemingly never-ending questions and confusing suggestions from a designer that may have seemed a little overwhelming at times, it’s time to actually see something. Now that we know what the site’s goals are and how it will be structured, we can start on having a direct impact on how your visitor will feel. And that is the fine-tuning of the purpose of individual pages, functionality and aesthetics. In design, it is extremely important that, in addition to evoking the mood and emotions of the visitor, it is in line with your branding and corporate identity. In practice, this means that if you have a logo and business cards that your customers know, the website should be in line with them. If you do not have a brand or corporate identity and you want to look holistic, there is nothing easier than asking us to create proposals. But back to design.
The design should always reflect your business and at first glance show what you are like – it can look cheerful, playful, humorous, informal, friendly, or serious, professional, helpful and decent, or anything else. The mood depends on how the individual blocks of pages will be designed and what elements will be on them to create this impression.
It also depends on the chosen colour scheme, images or videos, and of course the fonts. We will be happy to advise you on all this and offer assistance. If you would like to prepare in advance, you can take a look at our article where you will find 30 spectacular font combinations or get inspired by 12 colour schemes. So, do you already know what your website should look like?
4. Technical processing
And now it is going to be easy, at least for the client. We will put all the information together and layout the graphics and texts of your website according to the agreed project design. We will consult with you on an ongoing basis so that you can see how all those ideas look in practice and be able to comment on them, or change some details. In this phase, we set up, configure, code the graphics into a live form, continuously test the outcomes and work hard to ensure that you are as satisfied.
5. Testing and launch your website
After you approve the graphics and features, we test your site in detail to make sure everything works perfectly. It will also go through language and stylistic proofreading, so you don’t have to worry about a typo somewhere. Then we will hand over the website to you and arrange a launch date. That’s exciting, isn’t it? Once the site is up and running, in-service testing takes place, which usually takes a month. If there is a detail that you would like to change, because during this time it was found that something is not 100%, we will be happy to respond.
Have we convinced you that the result of working with us will be worth it? Let us know, we will be happy to show your message and brand to the world!